Haribo’s expansion into South Korea has sparked a sensation, leading to a strong fan culture in the region. A South Korean Haribo superfan has organized a high-tech exhibition showcasing the fruit gum company, garnering tremendous enthusiasm. With a profitable presence in the South Korean market, Haribo holds a commanding 42 percent market share.
Peopully, a South Korean company, has transformed a skate park in Jeju into the Happy World of Haribo, investing approximately four million euros. South Korea stands as Haribo’s largest market outside of Europe and the USA, capturing a remarkable 42 percent market share. The classic Gold Bears reign supreme in South Korea, followed by Starmix and Fruity Bussi variants. Since 2000, Haribo has established a strong foothold in South Korea, capitalizing on the growing interest in new flavor offerings.
A devoted South Korean Haribo fan has curated a successful exhibition centered around the fruit gum company. In just two and a half months, the Haribo exhibition in Jeju attracted over 100,000 visitors.
The success story of Haribo in South Korea exemplifies how a German company can thrive in a foreign market through targeted marketing initiatives and local adaptations. The robust fan culture and the massive turnout at the Jeju exhibition reflect the significant interest of the South Korean population in Haribo products.